Cookie Policy
This Cookie Policy explains how ApexIQ ("ApexIQ", "we", "us", "our") uses cookies and similar technologies to recognize you when you visit our website at apexiq.ai ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.
This policy should be read alongside our Privacy Policy.
1. What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. They are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information. Cookies set by the website owner (in this case, ApexIQ) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies".
2. Why we use cookies
We use cookies for several reasons:
Strictly Necessary (Essential)
Required for technical reasons for our Website to operate.
Performance / Analytics
Allow us to measure and improve the performance of our site.
Functional
Enable enhanced functionality and personalization (e.g., language settings).
Targeting / Marketing
Used to build a profile of your interests and show you relevant content elsewhere.
3. Cookie table (what we use)
Strictly Necessary (Essential)
| Provider | Cookie Name | Purpose | Type | Typical Expiry |
|---|---|---|---|---|
| Cloudflare | __cf_bm | Bot protection, security | First Party | 30 minutes |
Analytics / Performance
| Provider | Cookie Name | Purpose | Type | Typical Expiry |
|---|---|---|---|---|
| Google Analytics (GA4) | _ga | Distinguishes users | First-party | ~2 years |
| Google Analytics (GA4) | _ga_* | Stores session state | First-party | ~2 years |
| Google Analytics | _gid | Distinguishes users (short-term) | First-party | ~24 hours |
| Microsoft Clarity | _clck | Persists user ID and preferences | First-party | ~1 year |
| Microsoft Clarity | _clsk | Connects views into a session | First-party | ~1 day |
| HubSpot | _hstc | Primary tracking for analytics | First-party | ~6 months |
| HubSpot | hubspotutk | Tracks visitor identity | First-party | ~6 months |
| HubSpot | hssc | Tracks sessions and numbers | First-party | ~30 minutes |
| HubSpot | hssrc | Detects browser restarts | First-party | Session |
Marketing / Advertising (Only if enabled)
| Provider | Cookie Name | Purpose | Type | Typical Expiry |
|---|---|---|---|---|
| Meta (Facebook) Pixel | _fbp | Measures ad performance | First-party | ~3 months |
| Meta (Facebook) Pixel | _fbc | Stores click ID from ads | First-party | Varies |
4. Managing cookies
All Cookie Settings
You can change your cookie preferences at any time by clicking the "Cookie Settings" link in the footer of our website.
Browser Settings
You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas may be restricted.
You can find more info about how to manage cookies on popular browsers:
- • Google Chrome
- • Mozilla Firefox
- • Apple Safari
- • Microsoft Edge
- • Opera
5. Do Not Track (DNT)
Some browsers have incorporated "Do Not Track" (DNT) features that can send a signal to the websites you visit indicating you do not wish to be tracked. Because there is not yet a common understanding of how to interpret the DNT signal, our Website currently does not respond to browser DNT signals.
6. Updates to this Cookie Policy
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
7. Contact
For questions about our use of cookies:
ApexIQ Privacy Team
For any email privacy or security-related issues, please contact us at contact@apexiq.ai
This Cookie Policy is part of and supplemental to our Privacy Policy. To learn more about how we collect, use, and protect your personal data, please read our Privacy Policy.